Aveda—already Leaping-Bunny-approved—has become a Certified B Corp., deepening its decades-long commitment to social and environmental responsibility.
 
Aveda earned its B Corp Certification with help from the non-profit, B Lab. Aveda achieved an overall impact score of 89.6—far exceeding the 50.9 average score of companies undergoing the assessment.

Melissa Chelminiak, director of mission partnerships and engagement at Aveda, comments, “A pioneer in sustainability since the founding of Aveda in 1978, achieving B Corp Certification affirms, through an incredibly rigorous process, that Aveda adheres to the highest levels of social and environmental performance.”

Chelminiak adds, “Aveda is proud to join a community of like-minded organizations who are driving a global movement of business as a force for good.”

Aveda’s super-high score isn’t surprising, since the brand is known for being a pioneer in sustainable packaging—and was first company to use 100% PCR. The company has remained dedicated to its mission of accountability and transparency. 

Aveda’s achievements have included launching its Nutriplenish collection—the first sustainable packaging in a vibrant, on-trend color. Nearly three years ago, Aveda celebrated its net zero status at its manufacturing facility in Blaine, MN. Another notable achievement was creating prestige beauty’s first-ever paper-based, locally recyclable sachet, in partnership with Xela Pack.

Aveda Earns High Scores Across Five Pillars

Facilitated by B Lab, Aveda underwent a rigorous and extensive review of its total environmental and social impact and was assessed across five pillars:

1. Governance
2. Workers
3. Community
4. Environment 
5. Customers

Aveda will be held to high standards of accountability, undergoing a recertification process every three years to update its impact assessment and recertify as a B Corp.
 
Lindsey Wilson, associate director of community growth at B Lab, comments, “Aveda has a sterling reputation for its decades-long commitment to maintaining a purpose-led business— I am thrilled to welcome the brand to our community of over 5,000 B Corps around the world.”

Wilson adds, “The rigorous and extensive B Corp process takes into careful consideration a company’s impact on people and planet. I congratulate Aveda Corporation on its certification and look forward to supporting the brand on its continued mission to care for the world we live in.”

Aveda is part of the Estee Lauder Companies—#3 on our list of Top Global Beauty Companies.

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In October, Rituals Cosmetics was certified as a B Corp.